Common Questions We Hear
Why do I need this for my business?
The answer is simple; if someone is looking for a business in your industry and you do not have a Google+ account, your competitor who does have one will be getting that call.
How does it work?
We get basic information about your business and create an optimized Google listing containing keywords.
Why are keywords important?
Imagine if you were driving down the road and your car broke down. The best way to find a mechanic would be on Google using your smartphone and typing “mechanic”. A list of mechanics in your local area would come up. In this example, “mechanic” is the keyword. Without a keyword, it’s almost impossible to find a business.
How much does it cost?
This really just depends on individual needs. We have packages that fit any budget starting at just $189
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It’s amazing that in such a short period of time, the existing review hierarchy has been brought down to the popular level. People have been recommending stores and restaurants to their friends for a long time, but starting about 10-15 years ago, the floodgates were opened as soon as anyone could sign up with Google, Yelp or Yahoo and leave reviews of their favorite (or least favorite) places.
It used to be that reviews were conducted by professional authorities whose opinions were bound in books and sold once a year to the general public. Think of Zagat’s or Frommer’s, guides that became well-worn (and frequently out-of-date) as you’d walk through new cities figuring out what, exactly, to do and where, specifically, to eat.
That’s all changed, with new websites and mobile technologies upending the professional field of reviews and putting more power into the hands of consumers all over the world. Sites like Yelp, TripAdvisor, Google+, and Foursquare have all helped empower reviews by injecting them with a social layer. Reviews are no longer solely the realm of a few taste-makers; now anyone can post their opinion and influence all sorts of people from all over the world.
So why are online reviews so important? They can be hard to manage and bad reviews can be a turn off to new customers. Conversely, positive reviews can grow your client list and reinforce customer loyalty. Let’s take a moment to understand the why online reviews are so important and what they can bring to your business.
Social recommendations have always been strong. Think about how many times your friends have recommended a place that you ended up going to. When everyone’s talking about something, it’s hard not to be curious and want to try it out yourself. This appeals to us because we’re all inherently amateurs, meaning it’s not likely that we’ll have the requisite training or experience to review places professionally.
Because we’re not professionals, our online reviews are done purely for free. There are no publishers involved, and 99% of the time we’re leaving unsolicited opinions. Because most of the online reviews are done by amateurs, it’s unlikely the reviewer has a hidden agenda, and that’s why we trust these social reviews so much.
The advantages of keyword mapping are:
-Helps you create a structured, intuitive funnel that guides your site navigation
-Creates a hierarchy of topics, subtopics and sub-subtopics that informs your content authoring
-Serves as an official record of which pages are associated with which keywords
-Informs your site’s internal and external link development
These benefits are especially pertinent if there are several stakeholders involved (link builders, copy writers, SEOs, etc) who are all working on the same project. Having a comprehensive keyword map sets the rules and creates a blueprint for multi-contributors across a website, keeping everyone on the same page, so to speak.